As we approach 2025, the travel landscape is rapidly evolving, driven largely by the preferences and behaviours of Gen Z. This generation - characterised by their deep desire for authentic...
Posted by | July 18, 2024
In the swiftly evolving digital landscape, TikTok is making waves far beyond its original scope as an entertainment platform.Forget about poring over pages of links - younger generations want immediate,...
Posted by | January 17, 2024
In the ever-evolving landscape of social media trends, staying ahead of the curve is paramount for hotels aiming to capture the attention of potential guests. From the integration of artificial intelligence...
Posted by | July 13, 2023
In case you missed the memo, there’s a new social media platform that is taking the online world by storm: Instagram Threads, a text-based app that launched a little over...
Posted by | March 16, 2023
Social media is one of the most effective and important marketing tools for hotels to utilise in order to increase direct bookings. Platforms such as Instagram and TikTok provide hotels...
Posted by | October 4, 2022
This is an excerpt from our latest white paper - Hybrid Hospitality Unpacked: From concept to community building - which you can download here. In the post-pandemic world,...
Posted by | February 8, 2022
From hybrid hotels and hostels to coliving and coworking spaces, concepts are continuing to merge as consumer behaviour changes faster than ever before. In this series, we’ll help you stay ahead...
Posted by | January 27, 2022
From hybrid hotels and hostels to coliving and coworking spaces, concepts are continuing to merge as consumer behaviour changes faster than ever before. In this series, we’ll help you stay ahead...
Posted by | December 9, 2021
If there is one thing that is guaranteed with marketing, it’s that it is constantly evolving. With rapidly changing online behaviour and the emergence of new platforms and features on...
Posted by | September 30, 2021
TikTok: it's taken the social media world by storm, proving that short-form video is the future and giving hotel brands like yours a new platform to tell their story. So...
