Looking for Facebook ad tips to boost your brand’s bookings and revenue? Well, look no further…
The changing Facebook algorithm means it’s no longer enough to rely on posting free content – while paid advertising used to be a nice added extra if you could afford it, it’s now a necessity if who want to reach more potential guests and boost bookings.
It may be a necessity but it’s certainly not just a matter of putting a chunk of money behind a post and watching the results fly in. We’ve mentioned in the past about the questions you should ask yourself prior to starting paid advertising but what about when it comes to creating the post itself?
Facebook paid advertising isn’t an exact science but there are clear ways to optimise your ads to ensure you are getting the most value possible from the money you spend. Getting your brand in front of the right people is a task in itself so don’t miss out on converting users from your social media to your website by publishing a below average ad.
Below are five Facebook ad tips to help you create the perfect post and boost conversions…
#1 GET YOUR HEADLINE RIGHT
With 60% of people admitting they only read the headline of a Facebook post before sharing it, getting the headline right is arguably one of the most important parts of the entire paid ad process. Headline text can make a huge difference in the click-through rate (the number of people who will click the link to your website) and the cost-per-click (the amount you end up paying for each link click) of your Facebook ads so it’s vital that you grab your potential guest’s attention from the moment they see your ad.
Ensure you are being clear and precise with your messaging, use action verbs such as ‘visit’ and emphasise why potential guests should find out more about you. Also, include emojis – an ad with an emoji in the headline has a 241% higher click-through rate than the ad with no emoji!
#2 SHARE SPECIAL OFFERS
Travellers are shown ads all day, every day – promoting an exciting value offer such as ‘15% off plus a free cocktail on arrival when you book directly with us this month’ is a really effective way to stand out from your competitors and get people’s attention. Explain why this offer is good by showcasing the experience your potential guests will have if they take up the opportunity to come and stay with you.
You should also create a sense of urgency by letting people know the offer is only available for a certain time period. This is really effective when retargeting those who have visited your website as it urges those who have been thinking about booking a stay to make a decision (and hopefully book with you, not via an OTA).
#3 THINK VISUAL
First impressions are everything when it comes to your ads – low quality images or videos will inevitably equal bad performance, no matter how good the caption you have written is. It takes just 2.6 seconds for a user’s eye to choose where to look on a webpage therefore using eye-catching visuals will boost the chances they will focus – and click – on your ad.
Steer clear from adding text on images – not only does it look less aesthetically pleasing, Facebook do not approve ads with text which overcrowds visuals. Also, video ads are one of the most overlooked opportunities in Facebook advertising therefore if possible, use one which showcases both your brand experience and destination to inspire potential guests to make a visit.
#4 CHOOSE YOUR WORDS WISELY
Before you begin writing your caption, think about who you are writing the ad for. Put your potential guests in the centre of your messaging – explain what you can and will do for them if they choose to book a stay with you rather than simply describe your hostel or hotel.
While Facebook allows up to 500 characters in the ad caption, we don’t recommend using all of it. Short, clear and concise clear ad messages require less effort to be read and therefore people are much more likely to read them thoroughly and take action.
#5 CALL TO ACTION
Tell your potential guests what you want them to do once they have read your post with a clear call to action. You are asked to choose one when you create your ad, such as ‘Learn more’ or ‘Book now’ however we would also recommend including a more authentic call to action in your caption too. It could be something like ‘Fancy joining us this summer? Head to our website & book directly for 20% off this month’.
Do you use paid advertising for your brand? What do you find most challenging? Let us know over on our Instagram.
