Looking for blog post ideas to boost direct bookings? Blogging is a fantastic way for hostels to communicate with potential guests, boost brand visibility and drive traffic to your website to encourage direct bookings.
A blog is also a great place to show off your hostel’s personality and engage with travellers in a fun and friendly way.
Planning a trip takes time with most travellers visiting around 38 websites prior to deciding on a destination and place to stay. When shared effectively, a regularly updated, high quality blog will do wonders for your website traffic. Plus, providing potential guests with inspiring and informative content about your hostel and destination in the form of a blog is the perfect way to convert these website visits into bookings.
Google will also reward your efforts of adding new content to your site by boosting your search engine ranking which will make your site easier for potential guests to find in the first place (woo!).
With all that said, you may be thinking ‘this is great but…what would I actually write about?’. Blogging gives you the freedom to be as creative as you like but if you need some hints to get you started – or out of a rut – we have listed below 10 fun post ideas for your hostel’s blog…
1. 10 BUDGET FRIENDLY ACTIVITIES TO DO IN …
Backpackers are often looking for fun, unique things to do which don’t cost a fortune. Sharing your top tips on bank-balance friendly activities demonstrates that you understand your guest’s needs and allows you to showcase your destination.
2. THE MOST INSTAGRAMMABLE PLACES TO VISIT IN …
With 40% millennials choosing a travel destination because of its ‘Instagrammability’, prove why your area is the best with a run down of the best spots for that ultimate shot.
3. 5 BEST LOCAL HOTSPOTS TO VISIT IN …
Travellers want authentic experiences and the opportunity to ‘live like a local’ has topped a number of surveys this year when it comes to booking motivations. No one knows your destination quite like you, so use this insider knowledge to let potential guests know the best local hot spots and unique areas to visit.
4. A FOODIES GUIDE TO …
Eating local foods has been listed as one of the most common determining factors for motivating millennials to book a trip – list the unmissable restaurants and cafes you would recommend to your guests, just like if they came and asked at reception.
5. 20 FREE THINGS TO SEE IN…
They say the best things in life are free – here’s your chance to prove it! From visiting a beautiful beach to heading off on a hike, list what travellers can get up to in your area without spending a single cent.
6. MEET THE TEAM: INTRODUCING …
Travellers want to get to you know you, especially before booking a stay. Introduce your team members on your blog so potential guests can put a ‘face to the name’ and feel like they are engaging with a real-life human rather than looking around another generic site.
7. 15 THINGS YOU DIDN’T KNOW ABOUT …
Catch travellers in their ‘dreaming phase’ and inspire them to decide to visit your destination by providing them with interesting, unknown facts about your area.
8. THE BEST ACTIVITIES FOR ADRENALINE JUNKIES IN …
What activities can travellers do in your destination that are a) unique to your area and b) fit for an adrenaline king or queen? Describe some to your readers and challenge them to visit and experience for themselves.
Read our top tips on how promote your activities & tours during the traveller buying journey here.
9. … IN 10 PHOTOS
Inspire potential guests with a series of high quality images that tell a story about your destination. Maybe you can do a photo series relating to a specific event like a local festival or make the post about an activity you offer, like watersports in your area.
10. 48 HOURS IN …
Many backpackers are hopping from place to place and only have a limited amount of time in each area. Detail an action-packed two day itinerary for your destination so travellers can ensure they aren’t missing out on your destination’s best bits.
So, what are you waiting for? Get blogging…
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